Sales Enablement Intern

Refram

Rabat · Morocco

Apply on the employer site ↗Tailor my CV with AI

Company Description

At Refram, we build business solutions that use AI to help companies run more smoothly, integrating agentic automation capabilities that are secure, sovereign, and multi-model. Our focus is on making business management, teamwork, and workflow easier and more organized, cutting down on friction so teams can spend less time managing the process and more time doing the actual work.

We work across AI development and infrastructure, building the systems that make this possible and the technical backbone needed to keep them running reliably. This includes technical support, along with building and maintaining a company-controlled AI solutions stack. The goal is straightforward: AI that actually gets used in day-to-day operations, not just deployed and forgotten.

That's essentially what we do ,apply AI where it makes operations, teamwork, and workflow genuinely simpler. We also provide consulting services supporting transformation strategy and change management in the operating model of our customers and their collaborators' ways of working. Refram values initiative, learning, and professional growth, making it a supportive setting for early-career talent and interns. You will have the opportunity to work with experts and use the latest methodologies and ways of working driven by an AI adoption culture.

We are looking for people who are about to finish their studies and are seeking an end-of-studies internship, or people who have finished their studies and are looking for a job-market insertion internship. This internship opens to permanent roles afterwards.

Role Description

This is a full-time, remote Sales Enablement Intern role. The Sales Enablement Intern will support the design, operation, and continuous improvement of our AI-enabled sales engine. The role focuses on building and running the systems that generate pipeline, rather than closing deals directly.

The intern will work across sales operations, advanced tooling (Apollo, AI agents using MCP-style integrations), ICP/persona targeting, and community-based outreach. This includes configuring and operating Apollo for prospect search, ICP filters, list building, enrichment, and sequencing in coordination with our CRM and other tools. The intern will collaborate on setting up AI assistants and MCP-style workflows that connect multiple tools (CRM, Apollo, web data, internal systems) to execute prospecting and outreach steps autonomously where human judgment isn't needed.

The role involves helping define and refine Ideal Customer Profiles (ICPs) and personas, then translating them into filters, segments, and AI prompts that drive targeting and prioritization. The intern will design AI-enabled, non-linear workflows where next actions are chosen by AI based on prospect behavior, multi-source data, and learned patterns rather than fixed sequences. Outreach and engagement strategies will go beyond email and LinkedIn, including community-based targeting and bespoke engagement tactics.

Collaboration with the team is expected to improve sales workflows, maintain data quality, and provide a reliable outbound motion. The intern will monitor data quality and activity sync between Apollo and the CRM (duplicates, missing fields, sequence status, engagement logs) and propose automation or fixes. The role also includes maintaining a structured sales asset library (email templates, scripts, one-pagers, decks, case studies, FAQs) with tags by ICP, persona, channel, and stage, and adapting assets into AI-friendly formats so they can power AI content centers and writing assistants.

Core Responsibilities

1. Sales Operations & Tooling Infrastructure:

Tool Orchestration: Operate Apollo and related tools for advanced prospect searching, bulk list building, ICP filter configuration, and data enrichment.

System Integrations: Collaborate on building and maintaining AI assistants and MCP-style workflows that seamlessly connect our CRM, Apollo, web data sources, and internal databases.

Automation Balance: Implement AI features to drastically reduce manual research and administrative busywork while maintaining strict human-in-the-loop control over messaging.

Data Hygiene: Actively monitor data quality, manage field mapping, and ensure flawless synchronization across all sales and marketing tech stacks.

2. ICP & Persona Targeting Architecture

Profile Definition: Define, test, and dynamically update Ideal Customer Profiles (ICPs) to pinpoint which company types fit best based on firmographics, technographics, and behavioral triggers.

Persona Mapping: Identify key buyer personas within target organizations (seniority, functional goals, daily pains).

Database Translation: Translate ICP criteria and personas into precise filters, saved searches in Apollo, and structured attributes utilized by AI prospecting agents.

3. Community-Based Targeting & Alternative Outreach

Ecosystem Mapping: Identify high-value digital communities where our ICP actively congregates (e.g., specialized Slack/Discord channels, open-source project repositories, industry forums, targeted newsletters, and events).

Intent-Driven Workflows: Design systematic workflows to spot, track, and qualify leads emerging from these ecosystems based on real-time behavior.

Creative Outbound Plays: Move beyond generic cold emails and LinkedIn messages by designing value-first engagement plays, co-creation offers, and personalized video introductions.

Playbook Documentation: Document repeatable, scalable "plays" for each unique community type to build a robust internal outreach library.

4. AI-Enabled, Non-Linear Outreach Workflows

Agentic Sequence Design: Redesign traditional linear outreach sequences into adaptive, non-linear workflows where AI dynamically chooses the next action based on prospect intent signals and behavioral data.

Prompt Engineering & Logic: Collaborate on prompt design, decision rules, channel selection criteria, and seamless human hand-off triggers when a prospect shows high interest.

Experimentation: Continuously run split tests and experiments across different AI-driven pathways, messaging variants, and cadence timings.

5. Sales Enablement & Asset Management

Structured Asset Library: Maintain and organize a central sales asset library (including email templates, scripts, pitch decks, and case studies) tagged meticulously by ICP, persona, channel, and funnel stage.

AI-Friendly Formatting: Adapt existing collateral into clean, structured formats optimized for AI personalization and automated insertion.

Quality Control: Use AI writing assistants to scale communication while performing strict human reviews for brand voice alignment and compliance.

Profile

Neat, organized, and attentive to detail.

Sociable, extroverted, and comfortable speaking with different people.

Easy to talk to, approachable, and able to build positive professional relationships.

Socially and emotionally intelligent, with strong awareness of communication dynamics.

Tech-savvy and comfortable with computer-based work.

AI-savvy, with experience as a power user of AI tools and workflows.

Comfortable working remotely with consistency, discipline, and personal accountability.

Able to manage operations while also building and improving the systems used to run those operations.

Able to combine operational execution with automation, process design, and continuous improvement.

Key Qualifications & Competencies

Technical Agility: High comfort level with modern sales stacks (e.g., Apollo, CRM systems) and a strong grasp of AI prompt engineering or workflow automation.

Analytical Mindset: Demonstrated ability to interpret funnel metrics, analyze reply rates, and refine targeting criteria based on data insights.

Communication: Exceptional written communication skills for crafting compelling, value-driven copy.

Autonomy: A self-starter who thrives in a remote, fast-paced experimental environment with minimal friction.

Key Performance Indicators (Kpis) & Success Metrics

Pipeline Generation: Number of qualified meetings booked and opportunities created per week/month.

Outreach Volume & Engagement: Number of contacts touched, positive reply rates, and conversion percentages across sequences.

Targeting Precision: ICP match rate and engagement quality from community plays.

Data Integrity: CRM hygiene score and data enrichment accuracy.

Applying for this Morocco role

Recruiters in Morocco often screen applications with software before a person reads them. Read the offer above, note the skills and tools it repeats, and make sure your CV uses the same words where they are true for you.

Tailor your CV to “Sales Enablement Intern” with AI — free to edit, no account needed until you download. See also our guide to finding a job in Morocco.

More jobs in Morocco

Job listing collected from a public source. opportunty.com is not the employer — always verify the offer before sharing personal information.